AdvoCare International, L.P. is a nutrition, weight-loss, energy and sports performance products company. The company was founded in 1993 by Charles Ragus and employs around 247 people in the United States. In a statement, AdvoCare claims net sales of USD under 100 million in 2009[1] and its corporate headquarters are in Plano, TX, USA.

The company distributes its products in the United States through a network of approximately 100,000 independent distributors, some of whom earn profit on product sales and additional commission from a multi-level marketing (MLM) compensation structure.